Wilkes, like a lot of small schools, touted the personal attention it gives students. Rather than merely talk about it, we wanted to show prospective students how ingrained it was by building ad campaigns asking specific potential students to join Wilkes. These messages ran on local cable TV, billboards and other media in their hometowns. It made those kids celebrities in their high schools, and Wilkes the envy of their peers, when the campaign was featured in the NY Times, USA Today, on Fox News and more.